Jewellery brand application with loyalty programme
By Ho Kei Leung
4 weeks | Solo project
Introduction:
Bling: is an Jewellery brand application with loyalty programme for customer to shop and review their account activities
The Problem:
With consumers becoming increasingly reliant on their mobile devices and shopping apps. Bling wants an application that their user can shop and implement a loyalty programme for the brand to enhance shopping experience.
Goal:
The goal is to create an application for user to be able to shop, review orders and their loyalty programme status all-in-one using the application.
Design Process
User Research Insight
A primary user group identified through research were young adults who prefer to shop and browse using mobile.
This user group confirmed initial assumptions about the jewellery brand application customers, but research also revealed that time was not the only factor limiting users from browsing using mobile. Other user problems included obligations, interests, or challenges that make it difficult to shop and track their account activity using desk tops.
Painpoints
Persona
Meet Jessica
Secondary school teacher, 27 years old
“I would love to stay in trend and try something new all the time.”
An early adopter seeking for convenience—She/he is a heavy mobile user that love shopping and always look for the best deal.
JOBS-TO-BE-DONE
When I commute to work, I want to use the time to check the latest trend and shop, so I can place orders, track my purchases and account activities.
User journey map
Information Architecture
User Flow
Early Concept & wireframes
Paper Wireframe
Digital Wireframe
Usability and findings
Accessibility consideration
Final design
Style Guides
Summary and learnings
The process from an idea to high fidelity mock-ups took me 1 month. The initial ideas are only the beginning. User research and usability studies influenced each iteration of the app’s designs.